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Our Mission




InfiniteWags is not just a pet store. Our core directive is to help as many animals as we can. EACH YEAR, OVER 2 MILLION ADOPTABLE ANIMALS LOSE THEIR LIVES. That's why, we donate $1 of every purchase to pets in need. Together, we can save lives.


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Helping one animal won't change the world … but it will change the world for that one animal.

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The Petfinder Foundation is a public charity that works to prevent the euthanasia of adoptable pets by assisting animal shelters and rescue groups across North America. Founded in 2003, the Petfinder Foundation has given more than $20 million in cash and product grants to help organizations save the lives of pets in need.






The mission of Pets In Need is to advance the no-kill movement, reduce pet homelessness, and find every dog and cat a loving home. We accomplish our mission by rescuing cats and dogs from public shelters in the Bay Area and beyond when they are in danger of being euthanized due to space or financial limitations.

Pets In Need has shelters in Redwood City and Palo Alto. They have owned and operated it's Redwood City shelter since 1993, and in 2019 began operating the Palo Alto Animal Shelter in partnership with the City of Palo Alto.